business coaching · goal-setting

Finding the Perfect Business Coach for You

2019 is right around the corner, and you’re looking at next year’s goals.  Are you freaking out yet?  Good!!  You should be inspired and a little scared of what you will accomplish because this time next year, you will be a completely different person with a completely different business.  Things won’t just happen for you, though.  You’ll need to level up your skill set and work strategy to get what you want.  Because to get things you haven’t had before requires doing things you haven’t done before.

You can continue doing exactly what you did last year.  I mean, why not?  You’re doing well and your business is up.  Maybe you even were recognized among your peers for your work.  Or its possible that you are now used to the level of mediocrity and just learn to live without the things you used to dream of.  Same old, same old.

Or, you could have someone look at your business with a different eye and help you see around next year’s corners.  That person being a coach.  I’m biased on business coaching because I help business owners and sales people every day hit their goals.  I love hearing, “lightbulb!” or “I haven’t thought of that before.  Why haven’t I thought of that before?!”  I’m not the perfect coach for everyone, though.  However, I do feel like there is a great coach out there for you, and want to help you find them.  So, I’ve come up with three questions you should ask a business coach before you hire them to make sure they are a good fit for you:

  1. “What is your experience in my field?”  Any coach should be able to provide you with their background.  And this is critical because every day I see a new “coach” pitching their services on social media and you have no idea whether they are legitimate or not.  Did they wake up one day and just decide that coaching looked like an easy way to make money?  Were they ever successful personally in their past?  Are the certified or have a degree in the area they are giving advice in?  By asking about their background, you will know whether or not you can respect them.  If you don’t respect your coach, you’ll have a hard time listening to them.  And if you don’t listen, why would you pay them in the first place?
  2. “What type of system do you use?”  Business coaching can fall on extreme sides of a spectrum.  Some companies take people with little experience and give them a book to take their coaching clients through.  Others have no main plan but dealing with what their client needs.  Some coaches work on retainer and the contract never ends.  Others are only needed for a short duration of time. I find myself in the middle:  I have my different modules created, but help my clients with their most urgent and important issues at the time we talk.  As part of a bigger game plan to connect the dots of what they are doing every day to get to where they want to be in the long run.  Find what works best for you and a coach that can accommodate.
  3. “Who have you helped be successful?  Where can I find testimonials?  What is your niche of specialty?”  This is big.  Like, really big.  Do not pay someone to help you if they haven’t done it themselves or given you concrete evidence of someone who has been successful with their coaching.  You can find testimonials on the coach’s website (and if they don’t have a personal one, run!).  You can also look to their Facebook page, Google My Business, LinkedIn, and on testimonial letters they can send you.  This is a process, though.  I’m technically a new coach – my business officially launched on November 1st of this year.  And I knew I needed to help a few people to get testimonials before I started.  I was confident in my personal track record being in the top 1% of my two previous companies, but wanted to make sure I could have others have success.  I ran a free beta group with four women over the course of 4 weeks this past fall.  It was amazing and the women loved it!  One woman even had her best month in business in three years!  Those testimonials, along with others I’d worked with in the past, helped build my trust factor.  And it’s been fun to see the progress my first coaching clients are having just after 1-2 sessions with me.  Any coach you look at should be able to say the same.

This list wasn’t all inclusive, but it’s a great start.  Something a coach should also allow before demanding payment is to provide you some value so you can get a feel of their work.  This might be a free short session or a webinar where you can get to know them.  You are in the driver’s seat when it comes to finding a coach.  So decide you want to improve in 2019, interview a few coaches for the job, and work with the one that matches your mindset, values, and attitude.  And if you want to schedule a free 30 minute session with me, click on this link.  If I’m not the right fit for you, chances are I can refer you to someone that will help you achieve your goals.

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